What is Digital Signage?
We all know digital signage as a digital installation that displays video or multimedia content for informational or advertising purposes. We see it everywhere. We’ve gazed at advertisements at bus stations, found gate information at the airport, ordered food in fast food restaurants, bought movie tickets, pulled up directions at museums, all thanks to digital signage.
It’s human-machine interaction of any kind, accessible to any team who desires to create highly engaging content uniquely suited for particular environments and targeted demographics.